Philosophyx

IN EACH PROJECT WE STRIVE TO GIVE A SIMPLE ANSWER TO COMPLEX CHALLENGES.

Data can no longer be considered an inert element only meant to be stored and retrieved. Data, through its inherent associative properties, has the ability to form structured logics. These organizations are organic and naturally efficient groupings of data and can provide for novel directions throughout the design process. We leverage this concept in order to understand specific contexts wherever a project may arise. The data we identify and collect from site analysis will not yield the same organization in Beirut as it will in Barcelona. We strive to understand and exploit these variations in order to enrich every project we engage.

Associativityx

Through careful in-house research and collaboration with experts in the field, raw data can be generated for any specific project benchmark. The organization of vast numbers of variables, interests, and objectives can be  then selected and optimized to best meet each project objectives, which is fundamental to draw each project  design strategy.

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